Netsential Website Developers Houston Texas web developer providing resources, web page design, custom development, content management, ecommerce and site promotion


 
Google Search Engine Promotion

Natural Search Results Approach
A Better Long Term Strategy

Search engines must continue to deliver relevant, useful search results or risk losing market share.  As a result, the number of sponsor links per page will continue to be limited.  This will over time continue to drive up per-click costs as more competitors seek to acquire these terms.  The Answer - get good natural search results ranking. 

Advantages

  • Credibility - Surfers believe the best companies are at the top
  • No pay-per-click costs 
  • Search engine providers share results so top listings may appear in multiple engines

Disadvantages

  • Popular terms - difficult to obtain top listing
  • Results can take up to 90 days


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